There is a shortage of safe blood in India.Facebook says sometimes patients and families needing blood will reach out on social media networks to locate donors.
In an effort to address this, Facebook is introducing new features to help donors, patients and hospitals connect more easily.
These will also include the option for nearby donors to be notified of blood requests.
Facebook users in India will have the option to as blood donors starting form October 1st, which is National Blood Donor Day.
Facebook will begin showing a message in the News Feed prompting users to sign up as blood donors.
The information will remain private and set to “only me” by default, though users can share their donor status on their profile if they wish.
The feature will roll out on Android and the mobile web first, as they’re the most popular platforms in India, Facebook noted.
In designing the new features, Facebook says it worked with non-profit organizations, health industry experts, potential donors, and those who have used Facebook to find blood donors.
“By raising awareness and growing the number of blood donors in India, we want to make it easier for people and organizations to give and receive blood,” wrote Hema Budaraju, head of Facebook programs in South Asia, in a statement.
If you live in India, you’ll be able to sign up here to identify yourself as a Facebook blood donor.
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